Unthink's Newsletter
Posts
Latest Unthinking - June

Latest Unthinking - June

2 ways to get involved in Unthink community in the next month

Team Unthink
June 13, 2025

Upcoming RUNTHINK (run club) debut, a guerrilla marketing plan from DHL, PLENTY of highlights for you to watch (new segment) and Sarah reframes your mistakes with the graphic at the end…

Unlucky for some but not for Unthink, this month we’re coming to you on Friday 13th with a bumper newsletter and new segments… We’ve had 5 weeks since the last one, so there’s plenty to enjoy 🚀

Are you ready?

Tell me something new…

2 options for you if you feel like you’re missing the Unthink community ☹️

RUNTHINK
On 25th June, we are hosting our FIRST run club. It’s chilled, social vibes where everyone is welcome. Distances are optional, conversations are compulsory. Check out this video we made, what type of RUNTHNKER will you be?
📍 Caffe Paradiso, 45 Shad Thames, London SE1 2NJ
🕣 7.30am meet
☕ Coffee and merch
🎒 Bags can be left securely
If you fancy joining, hit reply to this email!
Book Club - UNTHINK. Normal Wasn’t Working.

A labour of love for the last 6 months, we’ve pulled together 61 powerful stories from Unthinkers from all walks of life in our first ever book UNTHINK. Normal Wasn’t Working. Some are Unthinkers you may have heard of, others will be completely new.

It’s now available on Amazon to buy. Purchasing a copy grants you an invitation to our next book club on 18th July at 1pm, drop us a photo of the book and we’ll share the virtual book club invite with you!

Here are the links you need:

Buy on Amazon UK

Buy on Amazon EU

Dirt Track Thinking

DHL, the global logistics company, turned the shipping industry on its head.

It was a prank so audacious that it became a masterclass in guerrilla marketing.

The plan was deceptively simple, yet wickedly clever. DHL created giant shipping boxes emblazoned with the message: “DHL is faster.”

But there was a twist.

The boxes were covered in thermoactivated foil that turned black when cooled, concealing the message.

The cooled packages were then handed over – not to DHL drivers, but to their competitors.

Companies like UPS and FedEx unknowingly became part of DHL’s scheme. The payoff was a moving billboard.

As the packages warmed to room temperature, the thermoactivated foil disappeared, revealing the bold yellow letters: “DHL is faster.”

Imagine the scene: delivery drivers from rival companies, completely unaware, walking through city streets with DHL’s slogan plastered on their backs.

It wasn’t just a delivery: it was a spectacle.

People noticed. People talked. People filmed. And DHL didn’t just deliver their packages; they delivered a viral marketing coup.

This is Unthinking at its best.