Latest Unthinking - March

5 women we admire (every day)

Author

Team Unthink
March 13, 2025

Welcome to Unthink’s Latest Unthinking…

5 women we admire (every day), 4 Unthink highlights and brand new Unthink graphics… 🤩

Are you ready?

Tell me something new…

Admiring and empowering women is part of Unthink DNA. As a majority women-owned business, we're lucky to be inspired by powerful women every day. Here are 5 women we look up to:

Janne Müller-Wieland & Sarah Thomas

Our fearless co-founders at Unthink, Janne & Sarah will always be first on this list.

They are the most interesting and impressive people we know.

Whether designing Learning Experiences or playing spikeball at the Unthink retreat, these two always set the standard and we’re proud to have Janne & Sarah lead our majority women-owned business.

Martha Ossai

A remarkable Gen Z go-getter arming herself with the skills of tomorrow. Still not out of school yet and notching up 29 work experiences including at numerous big tech companies.

A seriously impressive LinkedIn profile for an 18 year old.

Jill Douglas

Sports broadcaster and Patron of My Name5 Doddie Foundation. In overcoming gender inequality in sports journalism, Jill has crafted a wonderful storytelling skillset that she has deployed in My Name5 Doddie’s Foundation to great effect.

Lamees Butt

Often referred to as a force of nature at Unthink. Incredibly high agency, super smart and just gets shit done. Always seems to do it with a smile on her face too. Looking forward to her new app Riser make waves.

Dirt Track Thinking

A failed invention that poineered the sticky note industry.

This story begins at 3M, where a scientist named Dr. Spencer Silver was trying to develop a super-strong adhesive in 1968 for the aerospace industry. Instead, he accidentally created a weak, pressure-sensitive adhesive that could stick to surfaces but be easily removed without leaving residue.

For years, he retained the solution but struggled to find a practical use for it. Silver called it a "solution without a problem."

6 years later in 1974, another 3M scientist, Art Fry was singing in a church choir and became frustrated when his bookmark kept falling out of his hymnbook.

Fry knew about Silver’s unused adhesive and the idea came to him that it could be used to create a repositionable bookmark. The problem was found.

With some internal support, the team developed the product, and after test-marketing, Post-it Notes officially launched in 1980.

3M are estimated to dominate 80% of the sticky note industry that is worth over $2.1bn.

Highlights

⚡The 10cm consequence, as explained by Neil Martin, a pioneer in F1 Data analytics, shares the significance of the F1 driver’s role in a pit stop, and the minuscule margin for error.

⚡ Love Sundays, Again 2.0 is in sight... We give someone $2,500 in cash, a free return flight anywhere they choose and career coaching to do that thing they’ve never dared to do. It’s time to ditch the Sunday Scaries and take action. Applications open April 1st… Who do you know that should apply? Make sure to follow Unthink.

⚡ How on earth do you condense a 2-day learning experience comprising of Tim Peake CMG, London buses, 10 x breakout sessions, group projects, performance poets, a DJ and 4 keynotes down into a 4 minute video? With difficulty is the answer, but executed wonderfully here.

⚡We have made our own graphics! If you’re one of our avid newsletter readers and get all the way to the graphic at the end, we’ve created our own… We hope you enjoy them over the next few months.

🔄 ICYMI: Our last three Unthinking Thursdays💡:

💡Tom Mitchell does what he does best, and that’s a Q&A all about his first 8 weeks at Unthink…

If you're not signed up for this newsletter and it was forwarded from a friend, you can correct this here 👇️

See you again in April!

Team Unthink 🫶

Graphic of the month: Do More