Latest Unthinking - May

iRegret, Tyre Marketing & BTS 🎬

Team Unthink
May 13, 2024

May 2024

Welcome to the Latest Unthinking newsletter, May edition!🤘🏼

595 words, 3 parts and 3 mins of your time.🚀

Tell me something new!
Dirt track mindset
Highlights

Chat GPTs quick summary of today’s newsletter:

“If only you hadn't splurged on iPhones, you could've been swimming in cash like Scrooge McDuck! Instead, you're just swimming in regret, clutching your latest iPhone upgrade. Meanwhile, the Michelin Star was just a clever marketing ploy by tyre guys to get you to drive more, proving that sometimes the best ideas come from the strangest places—like your phone's inbox.”

Enjoy!

Tell me something new

You could’ve turned $20k into $200k. If you hadn’t bought alll those iPhones.

If you bought every iPhone since its launch in 2007 until today you would’ve spent $20,000.

If you had invested that same amount of money at the same moment in time in the Apple stock (instead of buying each iPhone) it would be worth over $200k today.🤯

The same principle applies to other things in life, too. Take a moment to reflect on this:

➡️ Where do you invest your time and energy?
➡️ What do you consume? (Not just food, but content)
➡️ Are you going for the shiny & fun objects (instant gratification) in each moment or for the things that give you long-term returns?

❓ If you keep doing what you are doing today for the next 5 years... Will you end up with more or less of what you want?

🤷🏽‍♀️

Sent from my iPhone

Dirt track mindset

The Michelin Star. A prestigious accolade created by a been-there-done-that chef to maintain high industry standards? An award given to competition winners?

Not quite.

An idea dreamt up by the Michelin brothers in 1926, owners of the tyre company, to encourage people to get in their cars and visit restaurants they wouldn’t normally.

In their initial Michelin Guide they’d have on the reception tables, eateries would enjoy the description “restaurants worth driving to” and “exceptional cuisine that is worth the journey”.

i.e. get in your cars more, wear the tyres and come back to purchase more sooner.

And here we are, nearly 100 years later and restaurants and food outlets all over the world still pursuing the sought after accolade all thanks to two creative tyre company owners.

And more importantly, Michelin is still the market leading tyre manufacturer in the world.

Highlights

⚡Celebrate the unseen stuff! Here’s some footage normally only seen by the Unthink group chat... 🎬

⚡Plans for our Summer VIP Experience on 6th June are now confirmed. If all goes well, it will hopefully look something like this.

⚡Ever had a workshop in a venue like this? (No need to answer).😉

⚡A second cohort of Ampl!fy programme (Women’s Emerging Leaders) at Gallagher hit the ground running in April. If you'd like to sign up to our cross organisational Women’s Leadership Experience in September, reply to this email!📥

⚡Our judges have chosen our first ever Love Sundays, Again winner… Keep your eyes peeled next week to find who it is and what awesome plans they have to Love Sundays, Again. ⏳

🔄 ICYMI: Our last four Unthinking Thursdays 💡:

💡What my swim instructor taught me about learning🥽

💡3 things we can learn from the best restaurant in the world - Eleven Madison Park, New York City 🌟🌟🌟

💡 Take your annoying Aunt to that fancy restaurant

💡The gap & the gain 💪

If you're not signed up to this newsletter and it was forwarded on from a friend, you can correct this here 👇️

See you again in June!

Team Unthink 🫶