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Latest Unthinking - November
Starbucks' mistake, how to save thousands, awards & videos

Welcome to the Latest Unthinking newsletter, November edition!π€πΌ
494 words. 3 parts. 2,5 mins of your time.π
Tell me something new!
Dirt track mindset
Highlights
Chat GPTs quick summary of todayβs newsletter:
βStarbucks franchise forgets crucial step in Halloween preparation. VanMoof showcases some dirt track thinking with how they save thousands of $ weekly, Unthink wins another award, and Gallagher gets their first taste of Unthink.β
Enjoy!
Tell me something new
Okay, disclaimer, this is not new. This is a reminder.
But a very important reminder.
You need to have cups before you have Halloween balloons.
Weβre talking about Starbucks coffee. β
A franchise recently had a beautifully decorated store, with cobwebs, orange balloons, and plenty of promotion for their Halloween flavoured beverages. π
There was one small issue: they had no coffee cups in stock. The decorations are all pointless if you cannot provide the market what they want. The market wants overpriced, blast roasted, high sugar caffeinated drinks on the go.
The franchise owners had gotten so focussed on ordering the Halloween decorations, they had neglected making sure they had enough coffee cups.
In the L&D world, thereβs plenty of Halloween balloons.
Fancy presentations, state-of-the-art digital tools, workshops without engagement, complicated ROI strategy to name a few. These can be nice add-ons to the fundamentals.
A drumbeat engagement plan, intentionally designed experiences and relentless focus on the outcome of the programme are the building blocks that allow the extras to flourish.
β In your world, take a moment to review what the coffee cups and Halloween balloons are?
The coffee cups are where the majority of your time and energy should be spent.
Do not forget the basics.
Dirt track mindset
Bike company VanMoof was losing thousands every week due to damages caused by careless couriers. So, they changed their packaging to something that would be handled with more care.
Result = 80% drop in damage costs π€―

Highlights
β‘ Our carpenter came back, our trophy cabinet has expandedβ¦ Unthink was recently awarded βππ¨π¬π ππ²π§ππ¦π’π πππ§ππ ππ¦ππ§π & ππππππ«π¬π‘π’π© πππ―ππ₯π¨π©π¦ππ§π ππ¨π¦π©ππ§π² ππππβ. π
β‘ We kicked off Ampl!fy, a leadership experience for 25 fantastic female leaders within Gallagher. Watch the video here!
β‘ We finished another our October cross-org Womenβs Leadership Experience (WLX). Our next one kicks off in Spring 2024, know anyone who would like to join? Hit reply. How the group described it π

β‘ Over 1,000 folk tuned in to an episode of βLeaders in Conversationβ that we organise for DB Schenker. Nick Holmes from Avalere Health spoke about: π«΄Belonging, πͺCareer Advancement, π¬Communicating Vision and βWellbeing.
π ICYMI - Our last four Unthinking Thursdays:
If you're not signed up for this newsletter and it was forwarded from a friend, you can correct this here ποΈ
Next up, Decemberβs Christmas edition! π π
Team Unthink π«Ά
